Once a visitor leaves your booth, it is easy for them to forget all about your brand and your presentation. Make sure you have lined up enough giveaways so that they take away a little bit of your booth back with them.
You can also make your booth really stand out from the rest so that it is so unique that people will keep talking about it long after the event has concluded.
Effective booth design can help to generate more leads and create a bigger buzz around your business. Your booth should be the one everyone at the show is talking about, and that the media persons there are reporting on. Just make smart investments to get your booth looking as snappy and unique as possible.